Go High Level (GHL) FAQs

What is GoHighLevel?

GoHighLevel (also known as HighLevel or GHL) is an all‑in‑one marketing and CRM platform designed for agencies and businesses. It combines lead capture, email/SMS marketing, pipelines, appointments, funnels, and more—all in one centralized dashboard. Suffari highly recommends it—our own site is built on it, and we’ve seen it elevate client performance dramatically.

How much is GoHighLevel?

Pricing for GoHighLevel varies depending on the plan and add‑ons. Here’s a detailed breakdown:

• Starter Plan: Access to the core CRM, marketing funnels, email/SMS messaging, and calendar scheduling.
• Agency Unlimited Plan: Includes multiple sub-accounts (ideal for dashboards across clients), white-labeling, and more advanced features.
• Add‑Ons: Phone/SMS credits (for Twilio), AI tools, and extra pipeline capacity.

Exact costs depend on usage and credits—Suffari helps you choose the right plan and optimize spend.

How much does GoHighLevel cost?

Typical monthly costs:

1. Starter Plan: Around $97/month.
2. Agency Unlimited: Approximately $297/month.
3. Add-ons: Vary—for example, phone/SMS credits via Twilio are purchased as needed.

Pricing may change over time—Suffari can ensure you select the best plan based on your goals.

How much is GoHighLevel per month?

As of now, monthly pricing typically ranges:

• Starter: ~$97
• Agency Unlimited: ~$297
• Plus credits/add-ons: Charged separately based on usage

Suffari will guide you in choosing the plan that balances features and budget.

What is GoHighLevel used for?

GoHighLevel is used to:

• Manage CRM & pipelines: Keep track of leads and automate follow-ups.
• Build funnels & websites: Design high-converting sales pages.
• Run campaigns: Email/SMS marketing, ringless voicemail, and more.
• Schedule appointments: Integrates calendars for seamless booking.
• Brand as your own: White-label logos, URLs—ideal for agencies.

It empowers Suffari’s clients, allowing us to build—and maintain—fully branded digital presences using this powerful platform.

How to use GoHighLevel?

Getting started with GHL involves these steps:

1. Create account/sub-accounts: Set up your agency dashboard and client portals.
2. Import leads: Bring in existing contacts or capture new ones via forms.
3. Build funnels and pages: Use the drag‑and‑drop builder to design landing pages.
4. Set up pipelines and workflows: Automate lead journey with triggers and follow-ups.
5. Connect your Twilio phone number: Enable calls and SMS (see “how to connect Twilio” below).
6. Launch campaigns: Email/SMS sequences, appointment bookings, and monitoring.

Suffari offers onboarding and ongoing Website Management Plans to help you fully leverage GHL without guesswork.

Is GoHighLevel a CRM?

Yes—GoHighLevel includes a robust CRM and sales pipeline management system. It tracks contacts, automates follow-ups, and offers lead scoring, task reminders, and communication tracking—all in one centralized place.

How to create a smart list in GoHighLevel?

To create a smart list:

1. Navigate to Contacts → Smart Lists.
2. Create new list and name it (e.g., “Hot Leads”).
3. Set filters: For example, tag = “booked demo” AND last contacted < 7 days ago.
4. Save: The list auto-updates as contacts meet criteria.

This enables targeted marketing and streamlined communication automation.

Who owns GoHighLevel?

GoHighLevel was founded and is operated by Shaun Clark along with his co‑founders in the United States. The platform is privately held and continues to grow under their leadership.

What does GoHighLevel do?

GoHighLevel centralizes marketing, sales, and customer engagement into one platform:

• Marketing funnels and websites
• Email/SMS campaigns
• CRM and pipeline tracking
• Appointment scheduling
• Reporting and analytics
• White-labeling and agency features

Suffari leverages GHL as our preferred choice to build high‑impact, branded client solutions efficiently.

How to connect Twilio to GoHighLevel?

To connect Twilio:

1. Sign up at Twilio: Get an API key and phone number.
2. In GHL, go to Settings → Phone Numbers.
3. Add new number: Choose “Twilio” as provider and enter SID/auth token.
4. Configure: Assign caller ID, set SMS and call routing rules.
5. Save and test: Make a test call or send SMS to confirm integration.

Once connected, you can send SMS, make calls, and trigger automations—all within GHL.

How to cancel GoHighLevel?

To cancel your GoHighLevel subscription:

1. Log in to your GHL admin account.
2. Go to Settings → Billing.
3. Click “Cancel Subscription” and confirm.
4. Remove any connected Twilio credits or stop add‑on usage to prevent charges.
5. Check email for cancellation confirmation from GHL.

If you built your setup through Suffari, we can manage this for you and ensure a smooth offboarding.

Is GoHighLevel worth it?

Yes—especially for agencies and serious small businesses. Benefits include:

• All‑in‑one toolset: Reduces need for multiple subscriptions.
• White‑label potential: Perfect for agencies to resell as their own.
• Automations: Save time through workflows and drip sequences.
• Cost-effective: One platform to manage pipelines, communication, and funnels.

Suffari clients get expert onboarding and support to maximize ROI—and we believe the platform delivers more value than its cost.

How to white label GoHighLevel?

You can white-label GHL with the Agency Unlimited plan by:

1. Upgrading to Agency Unlimited: This plan unlocks rebrand options.
2. Go to Settings → Agency Settings in your dashboard.
3. Upload your logo & custom domain.
4. Customize emails, login page, and sub-accounts to reflect your branding.
5. Invite clients: Grant them access to their branded portal.

This makes the platform appear entirely your own—ideal for agencies delivering client-facing solutions. Suffari can implement this seamlessly as part of our web design services.

How to sell GoHighLevel?

To sell GHL effectively:

• Understand client pain points: Identify inefficient marketing, CRM needs, or automation gaps.
• Highlight all‑in‑one value: Emphasize how GHL replaces multiple tools (CRM, email/SMS, funnels, scheduling).
• Show demos: Walk through dashboards, campaigns, and automation in real-time.
• Offer white‑labeling: Agencies can fully brand the platform and resell it as their own solution.
• Use case studies: Share success stories (like Suffari’s) to build credibility.

Suffari supports agencies in positioning and packaging GHL via our Local SEO and Google Business Profile services and tailored launch strategies.

What is GoHighLevel used for?

GoHighLevel is used to:

• Capture and nurture leads: Via forms, funnels, chat widgets.
• Manage customer relationships: CRM, pipelines, contact tracking.
• Automate marketing campaigns: Email, SMS, voicemail drops.
• Schedule appointments: Integrated calendar and reminder system.
• Build branded sales funnels: Drag‑and‑drop landing pages and websites.
• White‑label agency services: Full rebranding for client delivery.

This is why Suffari chose GHL as our preferred platform, powering our own website and client sites with unmatched flexibility.

How much is GoHighLevel?

GHL pricing depends on plan and usage:

• Starter: ~ $97/month
• Agency Unlimited: ~ $297/month
• Add-on credits: SMS/calls via Twilio and AI tools charged separately.

Suffari works with you to choose the right plan and optimize your spend.

How much does GoHighLevel cost?

Typical monthly costs:

1. Starter Plan: Around $97/month.
2. Agency Unlimited: Approximately $297/month.
3. Add‑ons: Vary (SMS, calls, AI tools).

Costs may change—Suffari helps ensure you pick the best value option for your needs.

How to use GoHighLevel?

To get started with GHL:

1. Set up your account and sub-accounts: For agency or solo use.
2. Create/Import contacts: Upload lists or build opt-in funnels.
3. Design funnels and web pages: Use the intuitive drag-and-drop editor.
4. Build workflows and pipelines: Automate lead nurturing and task triggers.
5. Connect phone/SMS via Twilio: For calls and messaging.
6. Launch campaigns and appointments: Run email/SMS sequences and schedule bookings.

Suffari’s Free Consultation can fast‑track your adoption and ROI.

How to create a snapshot in GoHighLevel?

To create a GHL snapshot (backup/template of settings):

1. Go to Settings → Snapshots in your agency dashboard.
2. Click “Create Snapshot”.
3. Select elements to include (funnels, campaigns, forms, workflows, contacts, etc.).
4. Name and save: The snapshot is now reusable across sub-accounts.

This feature lets you easily replicate success setups for new clients or campaigns.

How to cancel GoHighLevel?

To cancel your GHL subscription:

1. Log in to your agency dashboard.
2. Navigate to Settings → Billing.
3. Select “Cancel Subscription” and follow the prompts.
4. Disable add-ons: Stop any active Twilio/SMS usage to avoid fees.
5. Confirm cancellation via email.

If Suffari initially set up your account, we can help manage cancellation and data migration smoothly.

How to cancel GoHighLevel subscription?

See answer above — the cancellation process for the GHL subscription is as outlined in FAQ Item 21.

Who owns GoHighLevel?

GoHighLevel was founded by Shaun Clark and his co‑founders in the U.S. It remains a privately held company and continues to grow under their leadership.

Is GoHighLevel legit?

Yes, GoHighLevel is a legitimate and widely trusted platform used by thousands of agencies and businesses worldwide. It is known for its powerful CRM, automation, funnel building, and white-label capabilities. Suffari uses it to build and manage custom business websites for clients—and we built our own site on GHL as well.

Is GoHighLevel worth it?

Absolutely—especially for digital marketing agencies, service providers, and entrepreneurs. It consolidates multiple tools into one platform and helps automate workflows, saving time and money. Suffari clients using GHL see increased efficiency and streamlined marketing. It’s an investment that often pays for itself quickly.

What is GHL in marketing?

GHL stands for GoHighLevel, a robust all-in-one platform that helps marketers:

• Automate marketing: Emails, texts, calls, voicemails, and more.
• Capture leads: Via funnels, forms, chat widgets, and more.
• Manage clients: With built-in CRM, tasks, appointments, and follow-ups.
• White-label tools: Resell GHL under your brand.

It’s the backbone of digital success for many agencies—including Suffari’s Website Management Plan clients.

How to sell GoHighLevel?

To sell GHL effectively:

• Show value: Emphasize consolidation of tools, automation, and agency branding.
• Offer white-label versions: Let clients use it as their own platform.
• Demonstrate ROI: Share case studies and results.
• Use a snapshot: Preload proven funnels and campaigns into new client accounts.

Suffari helps resellers package GHL and market it under their own brand through custom funnels, branding, and local SEO services.

How to whitelabel GoHighLevel?

To white label GHL:

1. Upgrade to Agency Unlimited: Only this plan includes white labeling.
2. Go to Settings → Agency Settings: Upload your logo and set your custom domain.
3. Customize colors, login screens, notifications: Personalize the entire interface.
4. Resell under your brand: Invite clients into their own branded portals.

For a hands-off launch, Suffari can help implement full white-label branding and onboarding for your GHL setup.

What is the Black Friday deal for existing HighLevel users?

GoHighLevel typically offers generous Black Friday deals, often including discounted annual plans, bonus features, or extended access to beta tools. For existing users, this may come in the form of upgrades or early renewals at a discount. Specific offers vary year to year. Watch your GHL dashboard or email updates in November for announcements.

What is GHL?

GHL is the short abbreviation for GoHighLevel. It’s an all-in-one digital marketing platform for agencies and small businesses, combining CRM, automation, landing pages, appointment booking, SMS/email campaigns, and more. It replaces multiple tools like Calendly, Mailchimp, ClickFunnels, and even Zapier—making it a favorite among marketers and agencies like Suffari.

What is GoHighLevel?

GoHighLevel is a powerful, all-in-one platform designed for marketing agencies and service-based businesses. It combines lead generation, sales pipelines, CRM, funnels, website builders, automation, appointment scheduling, and more—all inside one dashboard. Suffari builds custom websites on GoHighLevel because it helps our clients convert leads and grow their business faster.

What is HighLevel?

HighLevel is the same as GoHighLevel (GHL)—a leading platform for digital marketing automation and customer relationship management. It allows businesses to replace 5–10 different SaaS tools with one integrated solution. At Suffari, we consider it the best foundation for digital growth and use it across all of our website management services.

What does GoHighLevel do?

GoHighLevel offers a full suite of tools for growing a business online:

• CRM and pipeline management
• Funnel and website builder
• Email, SMS, voicemail, and call automation
• Reputation management and reviews
• Calendar booking and reminders
• White-label resell options for agencies

It’s the tech behind Suffari’s marketing engine—and our top recommendation for modern business growth.